Our Agents

Alice Steele Headshot

Alice Steele

President Agent

Rhonda Steele Headshot

Rhonda Steele

Commercial Agent

Rhonda Steele is our fearless leader. Rhonda is the daughter of our founder, Ronald Steele. Rhonda has been immersed in the insurance world since birth and knows all of the in’s and out’s of this agency. Rhonda takes care of agency operations, agency email, renewals, re-underwriting and overall makes sure we are on track! Rhonda is often told “it sounds just like Ronald is back in the office” when talking on the phone with customers!  Rhonda has her BA in Communications from Christopher Newport University with a minor in English. She worked for Channel 13 in Norfolk VA while obtaining a teaching degree from Old Dominion University. She then taught middle school for 15 years. While sad to give up her teaching position, she knew it was time to step into the family business and continue the legacy of her late father, Ronald Steele. Rhonda has 3 boys; Aidan, Gabe and Zak. They were the apple of their grandfather’s eye and the reason the Steele Agency continues. When Rhonda isn’t in the office, she loves taking trips, making memories with her family and friends, going to concerts and thrift store hunting!

Betsey Johnson Headshot

Betsey Johnson

Agent

Betsey Johnson is our backbone. She has been with us for 38 years and knows everything there is to know about the agency, insurance and customer service. Betsey was awarded customer service agent of the year for Erie’s Roanoke Branch in 2024 for her outstanding service to our customers. Betsey’s talents are, well, everything she touches! She is a licensed P&C agent, office manager and everyone’s “go-to” person. Our agency would not be where it is today without her and that is stated without a shadow of doubt. Betsey is a life long member of our community and knows just about everyone because she has taken the time to get to know everyone in order to make that personal connection. Betsey is married to Charlie Johnson and they have one son whose wife is expecting their first child this summer, 2025. 

Jennifer Sicher Headshot

Jennifer Sicher

Customer Service

Jennifer Sicher is a New Orleans native and moved to Hanover, Virginia in 2009. Jennifer and her husband Joel are proud parents to two wonderfully intelligent children, Elona and Ethen. Jennifer came to our agency from a long background in corporate account management. Jennifer’s talents are in account rounding in which she specializes in getting the customer more for their money! Jennifer is also the head of our technology; when it comes to programs, spreadsheets, and how to fix a technical problem she is your girl! In our office, Jennifer is the administrative assistant to our Principal Agent. Jennifer’s overall knowledge is not only valuable to our team, but our customers as well.  Outside of her professional interests, she has been crocheting since she was 16 and enjoys various arts and crafts. Jennifer is also an avid coffee drinker, has a sweet tooth for caramel, loves sunflowers and stuffed animal avocados.

Nikki Hollins Headshot

Nikki Hollins

Customer Service

Nikki Hollins started her journey at Steele Insurance at the beginning of 2024 as a Customer Service Agent. Having grown up in Hanover, Virginia, Nikki is well versed in the Steele Insurance community. Nikki’s unique talent is being able to connect with our customers in a calm and reassuring manner. From answering and directing the phones,  to putting in payments, updating policy information to collecting quote information; Nikki is there with unwavering support that reassures our customers that they are top priority. Nikki comes from Capital One Bank where she worked for a little over 15 years as a Fraud Detection Specialist and Administrative Assistant. That experience is why Nikki is a perfect fit for customers and the future success of our agency! When Nikki is not at Steele Insurance Agency, she is a taxi for her two amazing children to all of their activities and events. Nikki also loves to attend concerts and be where it’s warm! “It’s been a pleasure working in a local small business office, seeing neighbors and old friends and meeting new ones.” 

Anna Mason Headshot

Anna Mason

Marketing

Anna Mason comes to the Steele Agency as our Marketing Manager and Life Insurance Customer Support Agent. Anna is a life long resident of Hanover County, and also a fun fact, our new principal agent was her middle school teacher! Anna comes to us from being a 3 star diamond in sales for Advocare. Anna’s talent is by far being a marketing wizard. She has turned the Steele Agency into a front runner on all social media platforms as well as in the community with her amazing ideas for events. Being that Anna was well known in the Advocare world, she knows people all over the world and easily steps up when we are in a pickle and says “I’ve got a person for that!” Anna has a huge heart and is able and willing to tackle any task given. She knows what our customers need and delivers with flawless service. Anna is married to Micheal Mason, a Henrico County Police Officer. They have 2 very active children, so when Anna isn’t at work, you can find her cheering on her kids as they compete in various rodeos.